case studies
Accrual Group.
Project Overview.
Accrual Group Limited is a Nigerian conglomerate with subsidiaries spanning multiple economic sectors such as agriculture, manufacturing, real estate, and finance. Our task was to design a comprehensive and versatile website that effectively showcased the operations, achievements, and growth potential of each sub-company under the Accrual Group umbrella.
Problem.
Accrual Group needed a unified online presence that could clearly represent its broad range of industries without overwhelming users. The primary challenge was to create an intuitive, informative, and visually appealing site that would cater to a diverse audience, including potential investors, partners, and customers, while maintaining a cohesive corporate identity.
Solution.
We developed a modular website design, allowing each subsidiary to have its own dedicated section while maintaining a cohesive brand identity. The navigation was structured to provide easy access to detailed information about each subsidiary, including their specific services, achievements, and news updates. A responsive design ensured accessibility and user-friendliness across all devices.
The Craft.
We utilized a sophisticated color palette and professional imagery to convey prestige and scale. High-quality photographs, sleek typography, and a clean layout emphasized professionalism. Custom graphics and infographics presented complex information in an engaging and easily digestible manner. Interactive elements, such as video content and hover effects, enhanced user engagement.
Impacts & Results.
The new website significantly enhanced brand cohesion and user engagement, with traffic increasing and average session improving significantly. User feedback highlighted the intuitive navigation and informative content. The site attracted higher interest from potential investors and partners, boosting overall brand recognition and credibility.
