case studies
Siren Global Nigeria
Project Overview.
Siren Global Nigeria is an ecommerce store that sells handmade Nigerian-made baskets for homeowners, interior decorators, and event planners, as well as specialty goods for both adults and children. Our task was to create an appealing and functional online store that would showcase their unique products and facilitate easy purchasing.
Problem.
Siren Global Nigeria needed an attractive and user-friendly ecommerce website to effectively showcase their handmade products and drive sales. The brand lacked a seamless shopping experience, resulting in low conversion rates.
Solution.
We designed a visually appealing ecommerce website featuring high-resolution product images, detailed descriptions, and user reviews. Interactive elements such as zoomable product images and related product suggestions enhanced the shopping experience. A streamlined checkout process made purchasing easy and secure.
The Craft.
The design utilized a clean and elegant color palette, high-quality imagery, and modern typography to convey the uniqueness and craftsmanship of Siren Global’s products. Custom graphics added a dynamic element, enhancing user engagement. The layout was designed to be intuitive, with clear calls to action and easy navigation.
Impacts & Results.
The new website led to an increase in online sales and a significant improvement in user engagement metrics, including higher average session durations and lower bounce rates. Customer feedback highlighted the ease of navigation and the appealing product presentation.
