Amsluk Petroleum Nigeria Limited

Overview

Amsluk Petroleum Nigeria Limited is an indigenous oil and gas company established in 2013, offering oilfield services, technical support, transport and logistics, and project management through a group of subsidiaries. We designed and built its website to build trust with corporate clients.

The challenge

Amsluk Petroleum Nigeria Limited needed a website that could solve these problems:

• Corporate energy buyers who look for credibility and compliance before making contact
• A group structure with several subsidiaries that needed a clear explanation
• A mix of B2B services and public-facing fuel stations
• The need to show safety, quality and environmental commitment

Our approach

We organised the site as a clear journey from first impression to enquiry:

• Hero message, "Where Energy Meets Integrity", with Explore Our Solutions and Contact Us actions
• An About section led by counters for years of service, fleet vehicles and corporate clients
• Four service cards: oilfield services, energy and technical support, transport and logistics, and project management
• A subsidiaries section covering Amsluk Transport, HYA Development Company and YA Suleiman Nig. Ltd
• A safety, quality and environment section with a zero-harm message
• A Certified and Compliant strip with regulator and industry logos

Design decisions

• Industry photography of trucks, pipelines and refineries reflects the sector
• A clean, structured layout that reads as reliable and professional
• Core values presented as four simple cards

Solutions delivered

• A dedicated Fuel Stations page for retail customers
• Contact calls to action throughout the page
• Search and social metadata for the company and its services

Results

The new website gives Amsluk Petroleum Nigeria Limited a clear way to turn visitors into corporate enquiries. Projected outcomes within six months are 40% more corporate enquiries, three times the organic search visibility and a 2% to 5% visitor-to-lead conversion rate.