Siren Global Concepts Nigeria
An e-commerce website that sells handwoven African décor and treated bamboo poles to international buyers, with secure checkout and order tracking.
- E-commerce website design
- development and storefront setup
Overview
Siren Global Concepts connects Nigerian craftsmanship with international markets, selling handwoven baskets, lampshades, wall mats, coasters and treated bamboo poles. We designed and built its online store to showcase the products and support buyers worldwide.
The challenge
Siren Global Concepts Nigeria needed a website that could solve these problems:
- Selling handmade goods to international customers who cannot see or touch the products
- A varied catalogue (baskets, lamps, décor and bamboo poles) that needed clear organisation
- The need for buyers to trust payments and delivery from a Nigerian exporter
- Both retail and trade-style products on one site
Our approach
We organised the site as a clear journey from first impression to enquiry:
- Hero message, "Handmade African Décor & Accessories", over a background video, with Shop Now and Our Story actions
- Collection cards for accessories, bamboo poles, decoration, round baskets and rectangular baskets
- Top Picks and Handwoven Baskets sections with prices, size options and add-to-cart
- An About section on authentic craftsmanship, sustainability and global reach
- Trust signals for handmade and eco-friendly products, secure payments and fast delivery
- Customer testimonials from South Africa, Ghana, the United States, Nigeria, Kenya and Morocco
Design decisions
- A warm, craft-focused look that lets the products lead
- Dollar pricing and size variants shown on the product cards
- A dedicated Treated Bamboo Poles page for a separate buyer group
Solutions delivered
- Full shopping cart, customer accounts and order tracking
- A shop page with product categories and search
- Terms, privacy and contact pages that support buyer confidence
Results
The new website gives Siren Global Concepts Nigeria a clear way to turn visitors into online orders. Projected outcomes within six months are 30% more online orders, three times the organic search visibility and a 2% to 5% visitor-to-lead conversion rate.
"Our products now reach customers in places we could not easily serve before. The store makes it simple for buyers to browse, pay and track their orders."