The Project School
A conversion-focused training website that explains The Project School's AI-first programmes and moves visitors to webinars, consultations and enrolment.
- Website design
- development and funnel structure for a training brand
Overview
The Project School trains project managers to work with AI, through programmes such as AI for Project Management, AI-Enhanced PMP Certification and PM Pathway. We designed and built its website to stand out in a crowded training market and to guide visitors to sign up.
The challenge
The Project School needed a website that could solve these problems:
- A crowded market of project management and PMP training providers
- A new AI-first positioning that had to be explained quickly
- Multiple offers (programmes, a webinar, a waitlist and a community) that needed clear priority
- Building trust for a young training brand
Our approach
We organised the site as a clear journey from first impression to enquiry:
- Hero message, "Transform Your Career. Lead with Intelligence", with Explore Programs and Get Started actions
- Four benefit blocks explaining AI-powered project management, working smarter, real-world execution and community
- Four core programme cards with individual Learn More paths
- A "Why Choose The Project School" section built on an AI-first approach and tool-based learning
- A featured free webinar, "How to Land a Project Manager Role in 90 Days leveraging AI", as a low-commitment entry point
Design decisions
- A modern, forward-looking look that matches the AI-first message
- Clear calls to action repeated through the page: Get Started, Book A Consultation, Join this free webinar
- Simple navigation to AI-Ready Project Manager, PM Compass and PMP Waitlist pages
Solutions delivered
- Consultation booking through a scheduling link
- Webinar registration and newsletter and community sign-up
- A PMP Training Waitlist page to capture demand before launch
- Social links and structured footer navigation
Results
The new website gives The Project School a clear way to turn visitors into sign-ups and enquiries. Projected outcomes within six months are 40% more webinar and programme sign-ups, three times the organic search visibility and a 2% to 5% visitor-to-lead conversion rate.
"The site makes our AI-first approach clear from the first screen. More people are joining the webinar and booking consultations than before."